JOB DESCRIPTION: Executive Director, Visit Perrysburg,” hereinafter “VP”
General Program Description
The board of VP will hire the position of Executive Director who will report to the board.
The Executive Director’s initiative is to position Perrysburg as a desirable destination that will foster economic growth.
Essential Duties and Responsibilities
Organizational Management:
- Promote tourism and encourage economic opportunities in the city of Perrysburg.
- Oversee the day-to-day operations of the Perrysburg Convention and Visitors’ Bureau aka VP.
- Manage all administrative aspects of the organization, including purchasing, record keeping, budget development and bookkeeping; assisting with the preparation of reports to funding agencies; assisting with bi-annual state audit reports in accordance with written financial procedures approved by the board.
- Responsible for communication to Board through bi-monthly Director’s Reports, and as needed, before and during board meetings.
- Report quarterly to the City of Perrysburg or as directed by the Board to review expenditure and budget.
- Serve as advisor to the President of the Board, the Board, and standing sub-committees if any.
- Attend all meetings of the Board and other duly designated committees in an advisory, non-voting capacity.
- Help build strong and productive working relationships with appropriate public agencies and stakeholders at the local and state levels.
- Responsible for the hiring, directing, and supervising of all employees (full time or part time), volunteers and interns in consultation with the Board, and consistent with budget restrictions.
- Interview and submit for consideration to the Board candidates for vacant positions.
- Apply for and obtain funding to support efforts to promote the City of Perrysburg.
- Foster an understanding of the organization’s goals and objectives through speaking engagements, media interviews and appearances, always keeping the program highly visible in the community.
- Work closely with other organizations, city elected officers, and administrative officials to further the entities’ mission and to develop and encourage tourism and economic opportunities in the City of Perrysburg.
- Represent the organization on local boards as positions are available, as recommended by the Board.
- Network with directors of other visitors’ bureaus, chambers of commerce, and other organizations and economic development offices in the State of Ohio. Be aware of legislative issues at the state and federal levels that affect small business development, downtown revitalization, and the tourism industry. Maintain communication with state representatives.
- Said duties will require mandatory evening and weekend hours during events and meetings.
- Said duties will require occasional travel for meetings and training sessions.
- All other duties as assigned.
VP Specific Duties:
- Develop and supervise implementation of an annual operating and marketing plan for the VP, including updating and creating a strategic plan.
- Develop and supervise plans to promote the City of Perrysburg as a visitor destination through individual leisure travel and motorcoach development and as a center for business, conferences, workshops and sales meetings to area, state, regional, national, and international convention holding groups and organizations.
- Create, promote, and market Perrysburg on social media and in publications developed to promote tourism.
- Create Annual Report for VP of yearly accomplishments for public distribution.
- Formulate and direct the social media, marketing, advertising, sales, and promotion programs.
- Cultivate and nurture collaborative partnerships with Perrysburg hotels to boost reservations for both business and leisure travelers.
- Work with regional tourist groups, including other convention and visitors’ bureaus, to create new tourism programs and publicize the existing tourist attractions more fully.
- Maintain paid memberships with Ohio Association of Convention & Visitors Bureau (OACVB) and Ohio Travel Association (OTA) and other organizations that benefit the organization’s mission and are authorized by the Board.
- Participate in OACVB, OTA, and Tourism Ohio programs including but not limited to: annual meetings, co-operative marketing opportunities and road shows.
- Develop and supervise implementation of an annual operating and marketing plan for VP.
- Apply for and obtain grants to support efforts to promote Perrysburg.
- Review, maintain, and improve existing programs, including the Perrysburg Market, the 2024 Eclipse, Music at the Market, and other events or projects as agreed upon by the parties.
- Continue partnering with local organizations including the Perrysburg Area Chamber of Commerce and Downtown Perrysburg, Inc., to promote Perrysburg.
Job Knowledge and Skills Required
The Executive Director should have education and/or experience in one or more of the following areas: marketing, fundraising, strategic planning, economics, finance, public relations, marketing and social media, tourism/hospitality, design, journalism, business administration, public administration, communications, volunteer or nonprofit administration and /or small business development. The director must understand the issues confronting small business owners, the hospitality market, public agencies, and fellow community organizations. The director must be entrepreneurial, energetic, imaginative, well organized, and capable of functioning effectively in a very independent leadership situation. Basic mathematical and computer skills, excellent verbal and written communication skills are essential. Supervisory skills are necessary, as the position requires staff and volunteer management.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to walk, talk, and hear. The employee frequently is required to sit and use hands to find, handle or feel. The employee may be required to reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision required by this job includes close vision, peripheral vision, depth perception, and the ability to adjust focus.
Education, Experience, Benefits
- College Graduate with bachelor’s degree in marketing, Public Relations, Nonprofit Administration, Business Management, Economics, Tourism/Hospitality, Communications, or related field.
- Five years minimum experience in one of the above fields.
- All candidates must pass a Background Investigation and Drug Screening test.
- All candidates must show proof of a current and valid Ohio Drivers’ License.
- Candidate must have experience in Windows-based programs and social media marketing. graphic design software knowledge and experience helpful.
- This is not an entry level position.
- This is a salaried position with benefits commensurate with experience and education.
- Benefits for the position include a cell phone stipend.
- Reimbursement for mileage for business use of personal vehicles consistent with federal and state standards.